As social networks become ubiquitous, small and midsize businesses need to understand how they can exploit them. bMighty spoke with John McCrea, head of marketing for Plaxo, which manages 40 million online address books, to learn why entrepreneurs need to get into the game, how to do it and where this is all going.
bMighty: Is there business value in social networking for small and midsize businesses?
John McCrea: There are a few phases to social networking. The first phase was Friendster, MySpace and clones and it was pretty frivolous. Everyone connected as a friend. Strangers came together online. The second phase was about who you knew, maintaining and enriching your relationships. It was a way not to lose touch with people as you changed… continua.
Estratto da FORBES